99%digital

Ikea amplia el contenido de sus catálogos con #RealidadAumentada 

butterflychris
:

Complex Magazine:

“Ikea would like to bring those of you still clinging to paper-bound catalogs into the future. For its 2013 catalog, the Swedish home goods giant teamed up with augmented reality specialists Metaio to provide some extra content for people who like to flip pages with a phone or a tablet nearby. The app will employ your phone or tablet’s camera to show you supplemental info like furniture cutaways and short videos. Watch the above video for a quick preview.” 

  1. f13interactive reblogged this from butterflychris and added:
    Ikea amplia el contenido de sus catálogos con #RealidadAumentada
  2. butterflychris posted this