Many believe the secret to why some cultures thrive and others disappear may lie in our social networks and our ability to imitate — more important qualities than individual intelligence, according to researchers from the University of British Columbia.
As published by the Proceedings of the Royal Academy: Biological Sciences, investigators show that when people can observe and learn from a wider range of teachers, groups can better maintain technical skills and even increase the group’s average skill over successive generations.
“This is the first study to demonstrate in a laboratory setting what archeologists and evolutionary theorists have long suggested: that there is an important link between a society’s sociality and the sophistication of its technology,” says Muthukrishna, who co-authored the research with UBC Prof. Joseph Henrich.
image via flickr:CC | hanspoldoja
#Socialmedia make us smarter